Leadenhall Market began life as a forum in the centre of Roman London and there has been a market on the site since the 14th century. The Victorian-built arches of today’s market are filled with reminders of bygone eras.
Situated in the centre of the City of London’s financial district, the current Grade II listed Market building, designed by Horace Jones, dates back to 1881. Its airy and light wrought iron and glass structure replaced the stone market previously created by Lord Mayor of London, Dick Whittington in the 15th Century. Leadenhall Market is owned and managed by the City of London Corporation.
Today Leadenhall Market is a unique cultural destination as well as a place to eat, drink and shop.
Leadenhall Branding Elements
We were asked to create an engaging brand identity which would look and feel modern, but would tap into and celebrate the deep history of Leadenhall Market.
The typeface and typographic treatments as well as colour scheme were developed to emphasise the spectacular Victorian setting with the roof, cobbles and buildings preserved.
Leadenhall Print Ads
Leadenhall Gift Bags
Following on from our success at resuscitating and revitalising the commercial performance and positioning of this designer outlet village, we were commissioned by the investors to rebrand the destination to further accelerate its competitiveness and commercial trajectory.
GLIMMA Americas has been operating in the USA for two years: working with various companies, including our role as brand experience partner for Delta Airlines. We deliver expertise in many aspects of brand communication.
Recently, we’ve all received a wake-up call. For many of us it was no bad thing, our busy lifestyles gave little opportunity to think too deeply about what really matters to us.
n average a company will face a rebrand every 7 to 10 years, whether it’s a brand repositioning exercise or the result of a merger or acquisition. I have personally worked on many rebrands, both as an in-house marketer and more recently for GLIMMA.