City of London: Revitalisation of Leadenhall Market

CLIENT City of London
SERVICE Branding
SECTOR Real Estate

Leadenhall Market began life as a forum in the centre of Roman London and there has been a market on the site since the 14th century. The Victorian-built arches of today’s market are filled with reminders of bygone eras.

Situated in the centre of the City of London’s financial district, the current Grade II listed Market building, designed by Horace Jones, dates back to 1881. Its airy and light wrought iron and glass structure replaced the stone market previously created by Lord Mayor of London, Dick Whittington in the 15th Century. Leadenhall Market is owned and managed by the City of London Corporation.

Today Leadenhall Market is a unique cultural destination as well as a place to eat, drink and shop.

We were asked to create an engaging brand identity which would look and feel modern, but would tap into and celebrate the deep history of Leadenhall Market.

The typeface and typographic treatments as well as colour scheme were developed to emphasise the spectacular Victorian setting with the roof, cobbles and buildings preserved.