We were asked to help with the global implementation of Alitalia’s new brand identity across 22 international locations. A wide variety of brand touchpoints were identified and replaced across different locations such as ticket offices and airports, helping to create a consistent customer journey.
Rebranding on airport busses
Rebranding in offices
THE BRAND TEAM
We assigned a global team to Alitalia to support their daily needs, offering technical advice, in addition to project managing the implementation programme. Our team very quickly became brand gurus!
Our role also included detailed site surveys which ensured that every element was designed and specified correctly and subsequently, produced and installed to the required standard.
TRANSPARENCY AND CONTROL
With 24/7 access to our project management tool, real-time updates were available throughout the rebrand, helping the Alitalia brand team to track and monitor progress at all times.
By setting up standard procedures and adhering to a structured approvals process, we ensured that all sites and brand touch points were delivered on time and to the right specification.
We create brand experiences that are rich in quality, impact and emotion across the entire customer journey on behalf of Delta Air Lines in over 275 airports worldwide.
Avanti West Coast provide the principal long-distance passenger services on the West Coast Main Line between London, the West Midlands, North West England, North Wales and Scotland.
GLIMMA Americas has been operating in the USA for two years: working with various companies, including our role as brand experience partner for Delta Air Lines. We deliver expertise in many aspects of brand communication.