GLIMMA scoops two Awards – Best Brand Implementation Across Multiple Markets and Best Brand Guidelines – for its work with HSBC at London’s Transform Awards 2013.
Last night, GLIMMA’s excellence in rebranding was honoured twice at the Transform Awards. GLIMMA won silver awards in the categories of Best Implementation of a Rebrand across Multiple Markets and Best Brand Guidelines for its work with HSBC.
The Transform Awards programme is the European industry benchmark for rebranding, repositioning and brand transformation. The entries were judged by a panel of experienced in-house practitioners, designers and journalists in order to celebrate best practice in rebranding.
Simon Wright, Greenwich Design, Ross Haxton, SCG, Gary Faint, HSBC, Beverley Richards, HSBC and Diccon Ward, GLIMMA at the Transform Awards 2013
GLIMMA was responsible for the implementation of a global workplace branding programme across many different workplace environments, from Singapore to London and Geneva. This included wayfinding signage, workplace graphics and architectural branding. The team were responsible for producing and delivering watertight global standards that gave individual markets global consistency with local flavour. By using GLIMMA’s international network of local suppliers and materials, they helped HSBC to reduce costs and environmental impact.
The Transform Awards has recognized the best in European rebranding since 2010. This year’s ceremony honored entries from around the world. The awards were distributed at a gala dinner at The Brewery in London and were hosted by BBC Science correspondent Steve Mould.
Andrew Thomas, editor of Communicate magazine, the Award founders, said:
“The rebranding stories that captured our imaginations and our hearts have been tales of hard work, of fabulous creative thought and of stunning intellectual and strategic insight.”
Diccon Ward, Global Services Director, GLIMMA, added,
“The Award reflects our passion and desire to continue with the expansion of our services. We have one goal in mind for all our clients - the successful global implementation of their brand across all markets and cultures. These awards recognise the phenomenal efforts and achievements of our global team, encompassing many at HSBC, our project managers, suppliers and key branding partners. They delivered a world-class branding programme that will surely set the industry standard for branded workplaces of the future.”