Read the latest article on Brand Value in Transform Magazine, written by GLIMMA’s Brand Implementation Director, Julie Schoenfelder.
In a recently published article in the leading brand publication, Transform Magazine, Julie Schoenfelder, who oversees the implementation of many branding programs for our clients, sets out why she believes that brand implementation is key to building financial success for brands.
In the article, “How does brand implementation impact on the bottom line?”, she highlights that the delivery of branding programs involves multi-disciplinary teams that focus on very practical elements such as materials, design guidelines, site access and health and safety compliance.
This level of detail can often seem far removed from the bigger picture of brand financial value. As Julie points out, it is in fact this very detail and the need for consistency worldwide, that contributes directly to a brand’s value in monetary terms and bottom line profitability.
Read the full article on Transform Magazine’s website.