Heineken brand implementation

The Brief

A long-standing client, we’ve worked with Heineken over many years to deliver various branding programmes, including a rebrand and to support their sponsorship programmes.

 

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Fleet Rebrand

When the iconic green bottle became central to Heineken’s design approach, their European fleet of vehicles was one of the most prominent items to be rebranded. With an extensive distribution network, comprising a wide variety of vehicles types and sizes, this was quite a challenge.

We were appointed as their branding partner, to centrally co-ordinate the rewrapping of their European fleet. Through our local network, we used the latest digital technology and latest generation UV curable inks to reduce environmental impact.

Having become very familiar with the Heineken brand over the years, we continue to advise, develop and support the rollout of their branding across new and replacement vehicles in Europe.

Heineken brand implementation

Sponsorship Support

Heineken was an official sponsor to the UEFA Champions League and we have helped to create brand their event villages and to temporarily rebrand their fleet in sports livery.

Branding solutions in support of sponsorships or events is all about speed – a fast turnaround to make sure you make the most of the short ‘window of opportunity’. We used specialist graphics that can be removed easily and act swiftly, using our on-the-ground network to deliver quickly.

Heineken brand implementation

As football mania reaches fever pitch, Heineken is ready at the airport to greet and transport their VIPs and guests to the Cup Final in true style, using fully branded luxury coaches.

In Berlin we designed and delivered 20+ coaches, 8+ mini buses and 40+ Trabants.

We also helped Heineken to paint the town “Heineken green” for the final in Lisbon, Portugal.

From the airports to the city centre, we produced and installed various branded banners and signage graphics, as well as branding the Tuk Tuk taxis to carry supporters around the city.