Alitalia rebrand implementation

The Brief

To help with the global implementation of Alitalia’s new brand identity across 22 international locations.

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A wide variety of brand touchpoints were identified and replaced across different locations such as ticket offices and airports, helping to create a consistent customer journey.

This included wayfinding signage and the installation of  graphics to brand entire environments, but also smaller scale items such self check-in kiosks and luggage measures.

Alitalia rebrand

The Brand Team

We assigned a global team to Alitalia to support their daily needs, offering technical advice, in addition to project managing the implementation programme. Our team very quickly became brand gurus!

Our role also included detailed site surveys which ensured that every element was designed and specified correctly and subsequently produced and installed to the required standard.

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Transparency and control

With 24/7 access to our project management tool, real-time updates were available throughout the rebrand, helping the Alitalia brand team to track and monitor progress at all times.

By setting up standard procedures and adhering to a structured approvals process, we ensured that all sites and brand touch points were delivered on time and to the right specification.

Alitalia rebrand implementation