Portakabin® has been leading the way in modular building innovation for more than 50 years. Today, it has operations in seven countries across Europe and employs more than 1,800 people.
Portakabin had several sub-brands under its umbrella, each with their own identity, and a core brand that had remained largely unchanged.
A completely new brand architecture and visual identity was created to better engage with both customers and employees.
Led by our UK Partner, Aura Graphics, a total of 55 sites were rebranded in the United Kingdom. To extend the reach to a further 40+ sites across Europe, we helped to rollout the new brand across various offices, manufacturing sites and vehicle fleet.
The Portakabin rebrand is the perfect example of partnership - both with the client and within the GLIMMA network of companies. The rebrand was led by Aura Graphics, our partner in the UK, and rolled out by our network partners to a further seven countries across Europe.