A world leader in learning, providing education products and services globally, Pearson changed its brand strategy to give greater focus on the monolithic brand, Pearson. All businesses that focus specifically on learning came together as one business unit with a singular brand identity, Pearson English.
As part of a multi-disciplinary brand team that included the design agency, we provided consultancy on the implementation, as well as project managing the rebrand and the implementation of the rollout across multiple brand touchpoints globally.
We worked with their lead creative agency to translate the new identity into tangible branded assets.
From online and physical environments to marketing materials, the comprehensive rebrand includes print collateral, video, posters, their corporate website and all their digital learning products.