Nokia Alcatel-Lucent rebrand
When Nokia joined forces with Alcatel- Lucent in one of the largest acquisitions of 2015, they turned to us to deliver a full-scale rebrand of over 400 Alcatel–Lucent sites to Nokia. This included all interior and exterior signage.
With a phased approach, we prioritized 40 flagship sites which we delivered in a record-breaking two days!
Thanks to their on-the-ground presence in key markets, GLIMMA was able to superbly handle the practical challenges such as time zone differences and local market requirements. With their support, we achieved a smooth brand rollout at 400 sites in more than 20 countries.
We developed a bespoke site survey tool which saved huge amounts of time and money. In addition, it got local teams involved in the rebrand process.
Environmental impact was a major consideration for Nokia – we used our technical and materials expertise and local knowledge to ensure that all brand solutions were planet- friendly, amending signage rather than completely reproducing it to reduce carbon footprint, time and manufacturing costs.
Click here if you want to learn about our work with Nokia HERE.