With a 200 year heritage and operations in 90 countries, DuPont is a vast multi-national organisation. To achieve maximum brand recognition, it was important for DuPont Refinish’s partners to share their consistent high level of branding.
We helped to develop a global range of signage solutions that were installed globally at a wide variety of direct and their partner sites, including body shops, distributors and importers.
The customised solution enabled each customer to benefit from their own local contract, while making sure that central brand guidelines were followed.
Our partnership with GLIMMA enables us to have a consistent image throughout Europe with quality signage uniting all our customers under one clear visual brand.
Linda Van Calster, Marketing Communications Manager, DuPont Refinish EMEA
DuPont now enjoys greater visibility and a more consistent professional image in all their markets.