A big welcome to Rik Weideman, Business Development Manager, EMEA. He will be helping our clients to create positive brand experiences by making full use of our range of brand services.
Rik offers over 10 years global brand experience. As well as a strong background in implementation, he has more recently led a start-up retail design agency in the Netherlands. It is this unique combination of creative and practical experience that has driven his career choice in joining our team:
“Branding has always been my passion but I’m particularly focused on the physical implementation. My more recent experience at a creative design agency has fuelled this passion further – the deep thought and consideration that goes into brand design is phenomenal. It’s a huge investment and I see my role as instrumental in bridging the gap between the creative brand and how it is physically expressed in the real world. It sounds like a cliché but I really look forward to helping GLIMMA clients, old and new, bring their brands to life.”
Increasingly, our clients seek our help in further developing the creative work completed by their design agencies. Our value often lies in the interpretation of brand guidelines and our ability to translate them into real-world solutions, accurately, creatively and cost-effectively.
Gerben Bleijenburg, Commercial Director, adds
“With experience of brands such as ASICS, Toyota, Skyteam and SUEZ, Rik brings a wide variety of sector experience. His expertise in branding, coupled with insights from many different industries really helps to generate fresh ideas and drive client-driven solutions.”
Rik studied a Bachelors degree in Communication in Zwolle, The Netherlands.