In this short interview, we discover what his role involves and what drives him. Plus a few insights into the current state of the market in India
I oversee and manage brand implementation programmes for our global clients, to ensure every project is delivered on time and to a consistently high standard, with a focus on India and South Asia.
What do you enjoy most?
Experience has taught me that global brand teams often struggle to juggle their daily roles alongside a branding programme. Whatever the reason for a rebrand, it can bring a lot of stress…trying to coordinate an international team, having to consider so many elements, knowing where to turn for different items. I like to think of myself as part of their ‘branding family’, spearheading the conception and delivery of their brand.
I love the fact that in my role I help to minimise this stress for our clients, coming up with creative and practical solutions. I am involved in every stage – concept and design, cost management, material engineering to the final delivery of projects.
What do you bring to the role?
After graduating with a Masters in International Business, I have more than 13 years experience project managing branding programmes in all sectors, including retail, hospitality, banking, commercial and residential projects.
Over the years I have honed my skills, becoming a keen team player who utilises knowledge through listening and actively communicating to drive a successful programme.
It is one of the most curious markets in the world, partly because of India’s size but also due to the many different preferences amongst the various regions. As it stands, traditional retail still dominates the landscape, however modern retail is developing every hour and is booming!
Living in such an unusual environment was in fact one of the key reasons I joined GLIMMA. I wanted to learn about how different cultures interpret branding.
If there was one piece of advice I could give, it would be:
With diversity as a big challenge within India, it is important for an international clients interested in investing in a branding program to utilise expertise to guide localisation, which is where I come in!
I have been fortunate to work with some great brands including Shoppers Stop, Cinepolis, Starbucks, Nykaa and Cushman & Wakefield.
More recently, I am really proud of the rebrand work I have been doing with FedEx and TNT. With such a large footprint in India, we have been working closely with the global brand team to ensure that all TNT brand touchpoints, including vehicles and buildings, are efficiently identified and rebranded to a consistently high standard.
I love to relax by riding my motorbike to somewhere peaceful and close to nature. I also enjoy gardening and playing with my cats whilst listening to the music of all-time legend Michael Jackson!
Q: Who or what inspires you?
The source of my inspiration is not singular, but it is heavily driven by nature, travel and meeting different people who you can learn from.
Q: And finally, what’s your favourite book or podcast?
That’s a tricky one. I’m torn between Atlas Shrugged by Ayn Rand and The Four Agreements by Don Migueal.