London, one of the design capitals of the world, is the chosen location due to the affinity between the world-class Design Community and GLIMMA’s strategic brand management services.
The office will serve as the hub for our creative brand services team, working with international clients on differentiated strategies, leading brand concepts and engaging customer experiences.
The office space is also home to other creative industries, creating a natural synergy and high-energy work environment.
Key members of the operations team for the UK business will also be based here, managing the rollout of global branding programs for clients in the UK and beyond.
Ross Haxton, Creative & Brand Services Director, explains:
“Our business is client driven and is constantly shifting in response to the changing world in which we live and evolving client demands. The nature of our work has transformed considerably, from the deployment of branding programs to developing positioning strategies, communications and concept design for application to branding programs, which we then manage.”
With international expansion on all continents, it makes sense to further consolidate our position in central London where many of our clients, and their agency headquarters are also located. We can then complement our core team with international specialists utilizing our global network, as and when we need them.