For the third time, GLIMMA has scooped a prestigious Transform Award for its brand implementation work.
At a glittering ceremony in London, GLIMMA picked up the Gold Award for ‘Best Implementation of a Brand Development Project across Multiple Markets’ for the rollout of SUEZ Environnement’s global rebrand in 2015.
In March 2015, SUEZ Environnment brought together over 40 companies under a single new brand. To launch the new identity, created by leading Paris design agency, Saguez and Partners, GLIMMA used 1,200m2 of digitally printed graphics, to turn their 40 storey corporate headquarters in Paris into a giant billboard.
Standing at 188 metres, it was visible from several miles around and was the perfect launch pad for the rebrand. However, this was just the tip of the iceberg – behind the scenes, GLIMMA’s international team had already audited 500 sites across 70 countries and prepared for the installation of hundreds of brand touch points.
David Chanrion, communication manager of GLIMMA France explains,
“We are so delighted to receive this Award, it really was a team effort. We worked closely with the Communications team at SUEZ and with individual sites to ensure the smoothest possible transition to the new brand identity. The results speak for themselves.”
Olga Naryzhnaya from SUEZ adds,
“The timeframe for the rebrand was extremely tight. With major PR events taking place at the same time in Paris, New York and Beijing , confidentiality was key to success. By partnering with GLIMMA, we were able to quickly and simultaneously unveil and install the new brand identity.”
The Transform Awards Europe are now in their eighth year. They have evolved into a celebration of the enormouse talent that exists within the branding sphere. This year the awards celebrated entries from Austria to France, to Sweden and beyond competition was fierce, with the calibre of entries unsurpassed by any previous event.
The entries were judged by a panel of experienced in-house practitioners, designers and journalists in order to celebrate best practice in rebranding.
Alison Sanders, head of brand and creative at Macmillan Cancer Support, and Transform Awards judge, says,
“Judging the Transform Awards was a fantastic experience. It was exciting to see so much ambitious and imaginative work across such a wide range of sectors and great to have an opportunity to debate it with seasoned brand experts.”