GLIMMA is recognized among the 2013 REBRAND 100® Global Award Winners for its brand implementation work with HSBC.
GLIMMA has been recognized for its role in one of the world’s most effective rebrands in the 2013 REBRAND 100 Global Awards.
This is the highest recognition for excellence in brand repositioning, and is the first, only and most respected global programme of its kind. GLIMMA’s role in the rebrand of HSBC’s global workplaces, encompasses a wide variety of work environments and locations, from Singapore to Geneva and London.
“Telling a 'sticky' story is and always will be what great branding is about. This year's REBRAND 100 winners did so with smart, creative flare and style.”
said juror Allen Adamson, Managing Director, Landor. Each year, an international panel of industry experts convenes to jury this annual competition, reviewing imagery, written summaries and supporting elements.
All rebrands launched between January 2010 and September 2012, regardless of size and scale from around the world, were eligible to compete. Emphasis was on executed strategy that made an emotional connection and met strategic objectives with relevance to current audiences and prospects.
GLIMMA was recognized for the implementation of HSBC’s global workplace branding program, including graphics, signage and wayfinding. Together they produced and delivered watertight global standards that gave individual markets global consistency with local flavour. By using GLIMMA’s international network of local suppliers and materials, they also reduced cost and environmental impact.
The 2013 winners represented over 33 countries and 35 industries. They ranged from Alzheimer’s Australia to Starbucks, Hewlett-Packard and Kellogg’s and included agencies such as Interbrand, FutureBrand and Brand Union.
Diccon Ward, Global Services Director, GLIMMA, commented,
“To be recognised amongst the Top 100 rebrands in the world is testament to the team's hard work and commitment. We're proud of achieving fantastic results for HSBC, working across multiple markets, to set up world-class work environments that both reflect the singular global purpose of HSBC, whilst retaining local flavour.”
View the full 2013 winners showcase at www.rebrand.com.