Transform magazine publish a double page spread showcasing the SUEZ Environnement rebrand.
Earlier this year, we reported on the work we undertook on behalf of SUEZ Environnement, helping to roll out their global rebrand in 500 sites, in over 70 countries.
Transform Magazine, the leading global publication dedicated to rebrands, has published a double page spread on this work.
Entitled ‘Secret Mission’ the article highlights one of the main challenges – the need for secrecy whilst, at the same time, ensuring that all the main sites were ready to simultaneously rebrand on a single day.
The whole team successfully kept the rebrand under wraps until the final unveil.
David Chanrion, GLIMMA France, explains,
“The public recognition that this article gives us for our work with SUEZ Environnement is a source of real pride. At times, it really did feel like a ‘secret mission’ and with a rebrand of this scale, we were delighted that we were able to keep it under wraps in so many locations. We’re now looking forward to helping to further strengthen the SUEZ Environnement brand in more locations.”
As well as our recent publication, SUEZ Environnement and GLIMMA have had the great honour of being shortlisted for this year’s Transform awards in London. The awards recognise best practice in corporate and global brand development work and the winners will be announced on the 22nd March.
We are very much looking forward to both attending and sponsoring this prestigious event again.