HSBC turned to GLIMMA when they introduced new workplace branding and wayfinding signage in their newly refurbished head offices in Singapore and in Guangzhou, China.
“As HSBC opens two newly branded buildings in Asia, GLIMMA celebrates their role in leading the workplace branding and wayfinding strategy.”
Two newly branded HSBC buildings are to open in Asia by the end of July – the Collyer Quay building in Singapore and ‘Taikoo Hui’ building in Guangzhou, China.
GLIMMA, the global expert in brand implementation, has been responsible for the implementation of the wayfinding signage and the workplace graphics in both buildings.
The renovated and rebranded 19-storey Collyer Quay lies in the heart of Singapore’s business district and is home to 3,500 employees. With initial interior designs undertaken by Woodhead, the high-rise building offered HSBC the opportunity to introduce truly innovative workplace graphics to really engage employees with the brand and help to embed the HSBC culture. They turned to GLIMMA for this expertise.
In a full turnkey operation, GLIMMA has worked with HSBC’s Global Design team to manage the design and implementation of all workplace graphics and wayfinding signage, tying in with the building refurbishment over a 12-month period.
Working in partnership with local design agency, Woodhead, and local project management organisers, Faithful and Gould, GLIMMA has been responsible for the design specifications, nomination of suppliers, setting up contracts, design and artwork and overseeing the production of all the signage and graphics.
GLIMMA nominated and managed all of the local suppliers, all of whom are part of their international network of graphics and signage suppliers.
In Guangzhou, China, GLIMMA has helped HSBC with the workplace graphics and wayfinding signage in their brand new call centre, in the Taikoo Hui complex. The building comprises 1640m² of space over 27 floors and will house more than 8,000 staff.
The call centre environment is notoriously challenging in terms of staff morale and HSBC has placed a lot of emphasis on the design, in an effort to address this. Together, HSBC and GLIMMA have come up with strong graphics that both reflect HSBC’s group values, helping new employees to engage quickly with the brand by using familiar designs that are also used externally, for example, at airports. This is complemented by more uplifting and more abstract designs. By enhancing the environment in this way, they have made it a more pleasant and productive place to work.
GLIMMA was appointed to undertake the workplace graphics and wayfinder signage with just six weeks as a leadtime. Within this timeframe, they have successfully delivered the strategy, specifications, artwork, production and overseen the installation. In all, some 3000m² of graphic film was printed and installed during this period – a huge task by any standard. On this occasion, GLIMMA worked with HSBC’s nominated graphics supplier, ACE.
Both the Singapore and China branding projects have been managed from GLIMMA’s Asian hub in Hong Kong, delivered by regional project managers, all of whom have unrivalled expertise and local knowledge.