GLIMMA awards ‘Best Use of Digital in a Rebrand Situation’ at London’s Digital Impact Awards.
Jeremy Coonan, GLIMMA’s Creative Engagement Manager in the UK, presented the award for ‘The Best Use of Digital in a Change or Rebrand Situation’ at last night’s Digital Impact Awards in London. The Award was won by mfldirect and their digital agency, Yucca. Other winners included Nike, Coca Cola and Barclays.
The Digital Impact Awards is Europe’s largest benchmark of digital stakeholder engagement, celebrating excellence in digital communications.
“Congratulations to both mfldirect and Yucca for their innovative use of digital in their rebrand programme. As the experts in global brand implementation, we've discovered first-hand how the lines between digital and physical branding are becoming more and more blurred. Increasingly we find that our clients value our understanding and capabilities in both the physical branded environment and the digital world.”