Watch the follow up video from our YouTube channel and hear what Julie Schoenfelder had to say on the topic.
GLIMMA sponsored Employer Branding Conference in London.
GLIMMA was proud to contribute to a specialist ‘Employer Branding’ conference in London back in December. It was an inspiring event that helped organisations to align their customers with their employer brands.
Julie Schoenfelder, GLIMMA’s Brand Implementation Director drew on our experiences in helping to deliver employer branding for clients such as HSBC and Amazon.
Senior representatives from Shell, Sky, Vodafone and EDF, amongst others, explored:
Competitive differential through aligned employer brand and customer experience
- Measurement of the employer brand
- Use of digital tools to create engagement
- Long term growth and the role of senior management
We had the pleasure of hosting a panel discussion with Ben Matthews, Head of Strategic Communications at eBay, Dan Panes, Director of Communications at First Group and Helen Durkin, Employer Brand Manager at Dixon Carphone, debating how the employer brand can also add value to customers.
Read here some of our further thoughts on the Employer Brand and the Workplace Environment.
From our experience of delivering inspirational workplace graphics and way finding solutions, we know first-hand that workplace branding has a huge impact on employer motivation and understanding of the brand.