GLIMMA has been shortlisted in this year’s Transform Awards for the rebrand of Alcatel Lucent to Nokia.
For the third year running, GLIMMA has been shortlisted in this year’s Awards. As proud holder of the Gold Transform Award for ‘Best Implementation of a brand development project across multiple markets’, we are thrilled to have been shortlisted once again.
The Transform Awards program is the industry benchmark for rebranding and brand transformation. The entries were judged by a panel of experienced in-house practitioners, designers and journalists in order to celebrate best practice in rebranding.
In 2016 we won the prestigious Award for our work with Suez Environnement. And in 2013 we were recognized for our global workplace branding program for HSBC.
This year we have been shortlisted for our role in rebranding Alcatel Lucent to Nokia. With over 400 sites to rebrand, we relished the challenge to act quickly. Adopting an environmentally-friendly approach, we successfully rebranded 400 locations worldwide within tight deadlines. Our bespoke survey tool was key to success and ensured maximum efficiency in the rollout.
The results will be announced at a gala dinner in London, on 30 March 2017. With a 35% increase in entries this year, we have our fingers crossed more tightly than ever!