The acquisition of GEFCO and its integration into CEVA will create the world’s leading automotive logistics provider. GEFCO will reinforce CEVA’s leadership position in contract logistics, reinforcing its capabilities and geographic presence, especially in France and the rest of Europe.
GLIMMA have been appointed to complete a brand audit across 245 sites and 42 Countries to enable CEVA plan for a full brand integration. Our PMO, using their innovative brand technology platforms to enable efficient auditing and evaluation of the current brand positioning, will enable CEVA to programmatically plan and budget the new brand implementation programme, optimizing brand visibility of the CEVA brand identity.
GEFGO and CEVA Logistics – Brand Integration Audit
Avanti West Coast provide the principal long-distance passenger services on the West Coast Main Line between London, the West Midlands, North West England, North Wales and Scotland.
In merger and acquisition situations, there is a union of different organisations with distinct brands. It’s vital that brand is considered early in the integration process. This will help to speed and smooth the acquisition process, protecting the value of your investment.
The objective is two-fold, firstly understand exactly where your brand is physically presented across your portfolio of physical assets. These physical assets can range from buildings to fleet to workplaces to logistical containers.