The acquisition of GEFCO and its integration into CEVA will create the world’s leading automotive logistics provider. GEFCO will reinforce CEVA’s leadership position in contract logistics, reinforcing its capabilities and geographic presence, especially in France and the rest of Europe.
GLIMMA have been appointed to complete a brand audit across 245 sites and 42 Countries to enable CEVA plan for a full brand integration. Our PMO, using their innovative brand technology platforms to enable efficient auditing and evaluation of the current brand positioning, will enable CEVA to programmatically plan and budget the new brand implementation programme, optimizing brand visibility of the CEVA brand identity.
GEFGO and CEVA Logistics – Brand Integration Audit