You know your place. You know your purpose. Now, let’s campaign, engage your audiences and compete to win and own that place.
You will have determined who you are talking to, when and how, so it’s now about delivering a range of dynamic brand stories that are engaging and authentic, championing your products and celebrating the benefits your products and services will bring to your customers.
'It's About You' campaign targeting specific audiences
'It's About You' campaign Instagram promotion
'It's About You' campaign targeting specific audiences
'It's About You' campaign targeting specific audiences
'It's About You' campaign targeting specific audiences
Caledonia Park Spring "It's About you' campaign
Tapping in to the noticeable change in buying motives. That magic moment at the end of 2021 of ‘buying for me’ for the Christmas party was sadly lost but there’s a noticeable pent-up desire to refresh wardrobes with new collections, accessories and cosmetics.
So, we’ve placed emphasis on buying for ‘you’ and proposed a two-tier approach to media making sure we retain and recruit both sets of consumers through our messaging and focus them in on buying for them.
Working with your product, marketing and brand teams we will develop compelling creative campaigns, honed to places, tailored to people and loaded to perform, enabling your brand to have multiple mission campaigns running simultaneously, dialling them up and down, being everywhere you need to be, always elevating why you are the better brand.
With our network of production partners we will create hyper-localised and hyper-personalised campaigns, creating high quality, engaging content for all your audiences. We can create campaign content across the full spectrum of media, from TV, digital, press, OOH through to video vignettes of internal company champions and external brand influencers.
Our media partners can help plan how best to land these stories to maximise awareness and optimise engagement and we can work with your marketing and sales teams to ensure that the campaign objectives are planned to deliver the right level of economic performance at the right pace.
The campaign for a better brand begins here.
'All Around the World' campaign
Steen&Strom 'Inspiration from around the world' campaign
The emphasis was put on the variety of brands Steen&Strom stocks and the various places of the world it takes its inspiration from. The campaign ran across social and paid media and print publications.