Visibility matters. In a hyper-digitalised world, real world visibility is often over-looked and opportunities to position and promote brands are missed.
We can conduct a full audit of your current brand, where it is and where it isn’t, making recommendations on how to optimise visibility on a sequenced, efficient and economical basis that fit with your strategic brand programmes.
We blend digital, desktop and onsite surveys, pinpointing the exact the type, location and condition of every branded asset.
'Visibility matters. In a hyper-digitalised world, real world visibility is often over-looked and opportunities to position and promote brands are missed.'
Delta brand visibility
Delta bag carts
Delta brand visibility
Delta sky zone
Delta brand at the gate
Delta brand at check-in
This data is carefully captured into a Brand Asset Management system and analysed to provide the planning blueprint for your rollout.
Our detailed reports provide the foundation for your brand implementation. They also leave you with a legacy asset management system that can be easily maintained and kept for future use in brand management and mobilisation.
If we’ve developed your brand, we will have created this legacy asset management system for you.
'In some client cases, the master-brand has already been developed and our role is to then work from the guidelines and extend the brand into new product services and new markets.'
We believe that the best marketing strategies are built by blending frameworks and models with creativity, intuition and guile. Having a solid foundation of evidence as to who you are and why you are better for your customers than your competitors are is a solid starting point.
Discover how an audit of your branded assets can pay for itself, through cost and time savings made during the implementation
GLIMMA Americas has been operating in the USA for two years: working with various companies, including our role as brand experience partner for Delta Air Lines. We deliver expertise in many aspects of brand communication.
Lucy Langmead, our Client Services Manager, explains how our team of brand experts helps clients to rollout their global branding programmes quickly and cost-effectively.