Communicate Magazine feature article on the award-winning Avianca rebrand programme.
In 2013 our client, Avianca, underwent a rebrand. As Colombia’s national airline with over 151 aircraft, covering 100 destinations in 29 countries, they turned to GLIMMA for the rollout of their branding programme.
Communicate magazine has just published a four page in-depth feature on the rebrand, examining the conceptual thinking behind the new brand identity, as well as the more practical issues that GLIMMA faced during during the implementation, including a variety of airport clearance procedures. Gain an insider view on Avianca’s rebrand by downloading the full article.
Earlier this year, the rebrand won a Distinction in the prestigious Rebrand 100® Global Awards.