Arkema, the parent company of Bostik have reveal a new positioning and visual identity, which reflects its ambition to leverage its materials science expertise to help build a more sustainable world.
GLIMMA have been appointed to complete a brand audit across 222 sites and 49 Countries to enable the planning and implementation of the Arkema brand identity. Our PMO, using their innovative brand technology platforms to enable efficient auditing and evaluation of the current brand positioning, will enable Arkema to programmatically plan and budget the new brand implementation programme, optimizing brand visibility of the new visual identity of the Arkema brand.
The acquisition of GEFCO and its integration into CEVA will create the world’s leading automotive logistics provider. GEFCO will reinforce CEVA’s leadership position in contract logistics, reinforcing its capabilities and geographic presence, especially in France and the rest of Europe.