Arkema, the parent company of Bostik have reveal a new positioning and visual identity, which reflects its ambition to leverage its materials science expertise to help build a more sustainable world.
GLIMMA have been appointed to complete a brand audit across 222 sites and 49 Countries to enable the planning and implementation of the Arkema brand identity. Our PMO, using their innovative brand technology platforms to enable efficient auditing and evaluation of the current brand positioning, will enable Arkema to programmatically plan and budget the new brand implementation programme, optimizing brand visibility of the new visual identity of the Arkema brand.
