Discover how an audit of your branded assets can pay for itself, through cost and time savings made during the implementation.
The objective is two-fold, firstly understand exactly where your brand is physically presented across your portfolio of physical assets. These physical assets can range from buildings to fleet to workplaces to logistical containers.
Most commonly it’s the financial value of the business in question. An M&A decision is generally commercially driven: be it to gain market share, eliminate a competitor, take hold in a new market or simply diversify.
In part one we looked at Five Rebrand Strategies. In part two we dived into the Creative Process of developing a new brand.