Avanti West Coast provide the principal long-distance passenger services on the West Coast Main Line between London, the West Midlands, North West England, North Wales and Scotland. Its services connect six of the largest cities in the UK: London, Birmingham, Liverpool, Manchester, Glasgow and Edinburgh, which have a combined metropolitan population of over 18 million.
Watch how our brand partner delivered a comprehensive rebrand across the trains.
During the 15+ years that we have been implementing brands we have learnt that, whether you are a Nokia or simply implementing a brand refresh in a single market, the same rules apply.
Discover how an audit of your branded assets can pay for itself, through cost and time savings made during the implementation
In merger and acquisition situations, there is a union of different organisations with distinct brands. It’s vital that brand is considered early in the integration process. This will help to speed and smooth the acquisition process, protecting the value of your investment.